Brand Refresh, Web Design

Empire State Bank, headquartered in Newburgh, NY, planned multi-branch expansion into Brooklyn and needed a brand strategy to reflect their ambitions. After reviewing the company’s brand strengths and management’s core objectives, RGI provided a customized solution that reflects growth and innovation while maintaining Empire State Bank’s core look and visual equities. The modified logo offers a warmer, more personalized feel, and revised typography emphasizes ‘Empire’ in the name. Complementing the new logo roll-out was a full stationary system and website redesign. A new tagline speaks directly to the bank’s personalized service and focuses on their primary customer audience, commercial clients: “We Take Your Business Personally”.

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